More Thoughts on Why We Love Gear

As I was on a bike ride yesterday trying to rationalize why it was absolutely necessary for me to shell out $120 for a heart rate monitor, I inevitably came back to pondering my last entry when I put it out there that men love shopping just as much as women do. The more I thought about it, the more I realized that I needed to clarify my thoughts a little more.

First, why is it that it's so much fun to buy gear? The way I see it, gear is the adult version of toys. While it may help professional athletes perform better and earn more money, for the rest of us, it just helps us to play our games better and to one up our friends. Just as getting a supersoaker squirt gun instantly made you a force to be reckoned with in the neighborhood squirt gun battles when you were 9 years old, the $5000 carbon fiber road bike gives you that much more of an edge over the other guys you ride with.

Second, I think the reason that the belief persists that men don't like shopping is that we really don't like the act of shopping. We like spending the money for the new gear. But whereas women will spend an entire day shopping for one shirt, we like to make each shopping trip a quick in and out mission. We research what we want to get, find it, and buy it. We don't try on 30 other jackets or go to 10 other stores to see if we can save $5. Generally, we don't just go to REI just for the sake of seeing if there's anything we're interested in. If we're going to go, its for the purpose of buying one specific thing that we've decided on before we get there.